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23. Discussions with a Director: Timeline in Industry
Feb 19, 2024 When I was first starting in industry I was so inspired by the timeline of achievements shared by successful individuals featured in magazines. How did they get to where they are today? How long did it take? What career chapters did they experience? It showed a stepping ladder of events that had lead to opportunities. Recently, I've been asked what my timeline in industry has been, where did it all begin? Today I share my timeline with you in hope if inspiring
Dr Diana Richardson
Nov 28, 20259 min read
22. Price for Profit ~ the prologue
Feb 12, 2024 I was always told growing up that money doesn't grow on trees, you're so good at spending, you're bad with money... I wasn't ever taught how to be 'good' with money, how to invest it or about having different pots for different budgets. Even in previous chapters I was told 'you can't afford that', 'you could never survive on your own', 'you always spend beyond your means'... I mean I could go on here... I'm sharing this because I listened to all of those nega
Dr Diana Richardson
Nov 28, 20254 min read
21. Underrated Strategies to Boost Profits
Feb 05, 2024 Customised client care and customer service is paramount for boosting profits and for building a loyal client base, which will inevitably boost your bottom line. I've worked in customer service since I was a teenager. When I moved to Vegas mid teens, I worked at McDonalds and they've got a fantastic training program for customer service, upselling and leaving a lasting impression. Yes their unique selling point is fast food with a smile, but there are still some
Dr Diana Richardson
Nov 28, 20256 min read
20. Leadership Series - Branding
Jan 29, 2024 Be a leader and authority in your community - you are 'the person' that is BEST at....? Fill in the blanks... I am an advanced aesthetician, I specialise in being a skin expert and helping you put your best face forward naturally. When you're creating your brand story, a few questions to ask yourself are: What is your unique selling point? USP this is part of what makes you and your service unique. You are the go to person for....brows, lashes, skincare, massag
Dr Diana Richardson
Nov 28, 20253 min read
19. Leadership Series - Guide to Social Media
Jan 22, 2024 I love social media, especially Instagram. I enjoy making all the little boxes form a pattern, creating themed day content and connecting with a wider audience. Social media is like having a giant shop front window... can you imagine your business being on Oxford Street for the world to see what you have to offer... that's what social media has enabled, more eyes on your business no matter how big or small you are! Social media can help establish you as a
Dr Diana Richardson
Nov 28, 20254 min read
18. Leadership Series ~ Time Management
Jan 15, 2024 Time is one of our most valuable assets, it's always moving forward but it's irreplaceable. How you spend your time determines your success in every aspect of your life. Time management is important in business for several reasons. ⌚️ Increased productivity: Effective time management ensures that tasks are completed efficiently and on time, resulting in increased productivity. When you manage your time well, you can accomplish more in a shorter time frame. It
Dr Diana Richardson
Nov 28, 20255 min read
17. Leadership Series ~ Steps to Becoming a Leader in Your Industry
Jan 08, 2024 "I don’t feel ‘successful’ because I’m always striving towards the next goal, creating opportunities and designing my destiny." - Diana Richardson Over the years I have focused on these 10 areas to help me maintain cadence in my business, everyday I ask myself - ‘How can I add value to my community and clientele?’ These 10 suggestions can help you elevate as an entrepreneur and boost your business. 💫 Develop Expertise and Skills: Stay updated with the
Dr Diana Richardson
Nov 28, 20254 min read
16. Leadership Series ~ Be a Goal-Getter in 2024
Jan 01, 2024 Be a GOAL-GETTER in 2024, our mentorship program is called Glowgetter Beauty Entrepreneurs , and at our Clinic we had it on one of our main walls as a daily reminder for our team, clients and community. Glow-Getter: A driven individual who strives to achieve their goals while attaining a gorgeous glow both inside and out. 💫 Glowgetter 💫 Opportunity 💫 Aspirations 💫 Leadership 💫 Success 📸 @carrie_bugg_photo 🧖🏻♀️ @orchidsretreat What does 2024 hol
Dr Diana Richardson
Nov 28, 20253 min read
15. Boost Your Business Series ~ Reboot for the New Year
Dec 25, 2023 🥂🎄 Happy Holidays 🎄 🥂 It's been a busy time leading up to the festivities and as we get a little time to decompress it's a great time to gain clarity in what's next... ✨ GLOWGETTER ✨ 💫 New Year 💫 New You 💫 New Goals 💫 The biggest gift you can give yourself is to live the life you desire. To live our best lives we must believe in ourselves and set goals to work towards our dreams. 🦋 Design your DESTINY 🦋 Set your goals, create your roadmap, t
Dr Diana Richardson
Nov 28, 20252 min read
14. Boost Your Business Series ~ Financial Planning
Dec 18, 2023 Financial planning is the process of assessing your current financial situation, setting goals, and developing a comprehensive plan to achieve those goals. It involves analyzing factors such as income, expenses, savings, investments, and debts to create a roadmap for your financial future. A financial plan typically includes eight key components: 💸 Goal setting: Identifying short-term and long-term financial goals, such as saving for retirement, purchasing a
Dr Diana Richardson
Nov 28, 20255 min read
13. Boost Your Business Series - Scale Your Success
Dec 11, 2023 It's time to start writing out your goals for the new year. 💫 Do you want to be an award winning business? 💫 Do you want to be a category of one? 💫 Do you want to have better time management and more freedom? 💫 Do you want to start a new chapter? Starting a new chapter is an exciting time filled with possibilities, ideas and inspiration. Setting up a beauty business can be an exciting venture. There are many things to consider and it won't always be a sm
Dr Diana Richardson
Nov 28, 20254 min read
12. Boost your Business Series - Six Social Media Strategies
Dec 04, 2023 Social Media is continually changing and new platforms are being created. It reaches a variety of ages and demographics and it helps our businesses reach followers around the globe. It's your business Virtual Store Front , so lead with content and always be genuine and factual. Social Media has become a life skill. Statistics show that 40% of stores have a 'we chat' function on their websites. Gives them a 200% increase in revenue for having an online presence. S
Dr Diana Richardson
Nov 28, 20254 min read
11. Boost your Business Series ~ 10 insider secrets to give your salon the competitive edge in 2024
Nov 27, 2023 As we enter into the festive frenzy and start looking ahead at the upcoming year, it's time to think about positioning your business in a category of one. I've just finished the launch of my first mastermind, and it was an action packed 3 hours live helping our community to develop strategies to start 2024 strong. If you were not able to attend live; that's ok, check it out on our TV channel. Each month we will be hosting different business themed masterminds
Dr Diana Richardson
Nov 28, 20255 min read
10. Boost your Business Series ~ The seven C’s of content creation
Nov 20, 2023 Generate brand awareness, further develop your personal brand and get eyes on your business brand with the seven C's of content creation. We time block our content creation to allow a block of two to three hours in the calendar on a regular basis to allow time to focus on these key features. Remember who your audience is and to write social posts for your avatar. Do you know who your avatar is? Who do you want to attract and target to receive your message?
Dr Diana Richardson
Nov 28, 20254 min read
09. How to do a 5-minute salon audit
Nov 13, 2023 Quarter four is a great time to do a business audit, we would recommend doing a quarterly audit as well as an annual AUDIT to stay abreast of your business productivity. ✔️ A nnual Salon Finances ✔️ U psellling in Retail ✔️ D esign Treatment Room Environment ✔️ I ndividual Team Performance ✔️ T ime for next years Calendar of events Look at your team & have them rate their own performance for this year - write goals for next year, assess what's gone well and
Dr Diana Richardson
Nov 28, 20256 min read
08. Ten ways to ensure profitability in your business
Nov 06, 2023 One of the most common discussions I have with new business owners is about pricing for profit. The importance of not only paying your team well but also paying yourself what you're worth. Ensuring that your pricing structure provides the profit required to pay the bills, reinvest in your business and pay your staff including yourself. If you're scaling your business for sale, you need to pay yourself for all the hats you wear otherwise when you go to sell, i
Dr Diana Richardson
Nov 28, 20256 min read
07. Why is marketing and branding important in business?
Oct 30, 2023 We are so lucky to have social media at our finger tips. I remember years ago we had to look businesses up in the yellow pages and the companies who had large marketing funds would take out a quarter, half or full page ad. Fast forward to our present day and we have a variety of social media platforms, Google is at our fingers tips for anything we want or need and it's much easier to reach out to our clients and potential new customers with emails and texts rat
Dr Diana Richardson
Nov 28, 20253 min read
06. Who is your client avatar?
Oct 23, 2023 Have you heard of the term avatar? I hadn't until the movie came out and my boys wanted to watch it. I actually had to Google the meaning of avatar. Since the hit movies one and two the term has become a common way to describe your ideal client. It really niches down what you're looking for in the type of customer you'd like to work with. It also helps you identify your client's key needs that you can help find solutions for. A client avatar is a detailed de
Dr Diana Richardson
Nov 28, 20253 min read
05. 📝 5 lessons I learned when negotiating a lease 📝
Oct 16, 2023 My first commercial premise was the top floor of a two story hair salon, so I was renting from my landlady, and there wasn’t any negotiation needed. When I scaled my second salon, I had to negotiate a 15 year lease for a six treatment room salon. I was so grateful to my Aunt’s guidance and professional network because they saved me lots of money and saved me from lots of issues when I sold the business a few years later. When negotiating a business premise lea
Dr Diana Richardson
Nov 28, 20254 min read
04. 🚀 5 ways to boost your revenue 🚀
Oct 09, 2023 Today is the last day of my Profit Lab Masterclass and we've just entered the last quarter of the year. I look at business like a sport, we have to train to develop our skillset and work on it daily. As Beauty Therapists we are masters of our craft and continue to grow and develop. Do we all do the same in our businesses? “Never rely on one source of income” - Warren Buffet As some of you may know I used to run marathons, and I bring this up because the eve
Dr Diana Richardson
Nov 28, 20253 min read
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