128. Philanthropy - ways to contribute to your community
Being a leader in industry and in our local community, it's important to give back. Over the years I've raised hundreds of thousands of...
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ORCHIDS BLOG
By Professional Therapist - Diana Richardson
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Diana Richardson
Dec 4, 20234 min
98. Boost your Business Series - Six Social Media Strategies
Social Media is continually changing and new platforms are being created. It reaches a variety of ages and demographics
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Diana Richardson
Nov 27, 20235 min
96. Boost your Business Series ~ 10 insider secrets to give your salon the competitive edge in 2024
To get the edge on your competitors in 2024, here's a 10 Step Strategy to help set your business up for more success next year!
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Diana Richardson
Nov 20, 20234 min
94. Boost your Business Series ~ The seven C’s of content creation
Create your story with the 7 C's of creating content. Telling a story about a new product, treatment, or team member.
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Diana Richardson
Nov 13, 20235 min
92. How to do a 5-minute salon audit
Quarter four is a great time to do a business audit, we would recommend doing a quarterly audit as well as an annual AUDIT
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Diana Richardson
Nov 7, 20235 min
90. Ten ways to ensure profitability in your business
10 ways to boost profitability - If you're scaling your business for sale, you need to pay yourself for all the hats you wear…
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Diana Richardson
Oct 30, 20233 min
88. Why is marketing and branding important in business?
Effective branding aids in building customer recognition and familiarity. A strong brand with a consistent visual identity, logo, and messag
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Diana Richardson
Oct 23, 20233 min
86. Who is your client avatar?
Creating a client avatar is important as it enables you to tailor your marketing strategies and messages specifically to attract and serve t
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Diana Richardson
Oct 9, 20233 min
82. 5 ways to boost your revenue
Today is the last day of my Profit Lab Masterclass and we've just entered the last quarter of the year. I look at business like a sport,...
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Diana Richardson
Sep 25, 20234 min
81. 7 Ways to Attract and Retain New Clients
Happy clients are more likely to become loyal, long-term customers and refer others to your salon.
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Diana Richardson
Sep 8, 20234 min
79. Leading by example
A true leader's success comes from their team - are you hitting the targets within your salon, are you and your team winning awards and bein
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