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96. Boost your Business Series ~ 10 insider secrets to give your salon the competitive edge in 2024

Updated: Mar 21

As we enter into the festive frenzy and start looking ahead at the upcoming year, it's time to think about positioning your business in a category of one.


I've just finished the launch of my first mastermind, and it was an action packed 3 hours live helping our community to develop strategies to start 2024 strong. If you were not able to attend live; that's ok, check it out on our TV channel.


Each month we will be hosting different business themed masterminds - 3 hours live on zoom that are jam packed with lessons to help you run and grow your business more confidently.


To get the edge on your competitors in 2024, here's a

10 Step Strategy to help set your business up for more success next year!


Step 1: Conduct a thorough market analysis


Start by analyzing your industry, identifying current trends, and understanding your target audience. This will provide valuable insights for strategic decision-making.


• What treatments are popular?

• What results are clients looking for?

• Do you offer these treatments!


Analyse your business performance throughout this year and measure conversions rates. This can be done through your online booking system and also through your social media insights.


❔What type of views and traffic are you getting to your online portals and what percentage is your engagement?


❔How can this be adapted, developed and maintained for your business in 2024?


Step 2: Set clear and achievable goals


Establish specific and measurable goals for your business in 2024. These goals should be aligned with your overall vision and help guide your strategic planning.


❔ What is your North Star that you would like to achieve for your business next year? The one thing?


Then break that down to how you would like to achieve it. Within our company we focus on three to four goals a month. This equates to achieving one goal weekly that helps move our team and the business towards the North Star.


🎧 Glowgetter Beauty Entrepreneur 101 Podcast Eposode 29 ~ Be a Goalgetter, it's sprint time!


Step 3: Develop a strong brand identity


Invest in building a consistent and compelling brand identity that resonates with your target audience. This will differentiate your business from competitors and create a lasting impression.



👀 Look at your colour scheme, does everything match and is it a colour people associate with your business?


For example in our business everything associated with Orchids Retreat is mint green, so clients associate that with our business and brand.


🎧 Glowgetter Beauty Entrepreneur 101 Podcast Episode 11 : Branding ~ create your story


Step 4: Embrace digital transformation


Leverage technology to streamline processes, enhance customer experience, and stay competitive. Embrace digital marketing, automation, and data analytics to gain a competitive edge.


We are so lucky that we have dom many apps, programs, and social media platforms at our finger tips.


💻 We can check our business statistics at the press of a button.


💻 We can utilise client generated social stories to promote our businesses


💻 We can automate client booking, consultation, feedback and reviews so they can access our business 24/7 and stay connected


Step 5: Enhance your online presence


Optimize your website for search engines (SEO), create engaging content, and leverage social media platforms to reach and engage with your target audience effectively.


📰 Here are seven ways to create and leverage your online presence:


🎧 Glowgetter Beauty Entrepreneur 101 Podcast Episode 3 ~ Social Media Savvy


Step 6: Prioritize customer experience


Deliver exceptional customer experiences at every touchpoint. Focus on personalization, quick response times, and continuous improvement to cultivate customer loyalty.


I've been in the customer service industry since I was 14 years old. I've worked for amazing companies that have prided themselves on teaching their staff how to offer the best and always go the extra mile in delivering customer service.


🍔 McDonald's

🛍️ Fashion Retailers - Guess and Express

🏨 Las Vegas Hotels - Luxor and Paris

✈️ Virgin Atlantic

🧖🏻 Dermalogica


Each company has a thorough onboarding program, extensive employee training, policies and procedures, and staff development programs.



🎧 Glowgetter Beauty Entrepreneur 101 Podcast Episode 5 ~ 3 steps to client engagement


Step 7: Invest in employee training and development


Empower your employees with the necessary skills and knowledge to excel in their roles. Continuous training and development will result in a more motivated and effective workforce.


📰 Here are 15 tips for developing your dream team https://www.dianarichardson.uk/post/15-tips-for-developing-your-dream-team


🎧 Glowgetter Beauty Entrepreneur 101 Podcast Episode 26 ~ education and upskilling


Step 8: Monitor and analyze competitor strategies


Stay informed about your competitors' activities, campaigns, and market positioning. Analyze their strengths and weaknesses to identify opportunities for differentiation.


There will be trends in the industry and certain results clients are trying to achieve or product ingredients that are hot topics your audience are looking to invest in.

Did you know that 'Botox' is googled 3x more often than facials? ~ Louis Chabert

Businesses are staying on top of these types of behaviour and launching new innovations, treatment technologies and products to provide solutions for these concerns.


For example ~ Nano infusion is a non invasive natural alternative to plump and firm the skin.


Step 9: Innovate and adapt


Encourage a culture of innovation within your organization. Embrace change and be agile in adapting your products, services, and business models to meet evolving customer needs.


Personalise your service, each client in our salons has always received a bespoke service to give them the best customer care and service we can provide.


Your messaging should connect with your clients needs, inspire them to take action, establish your authority in industry and compel them to visit your business.


Step 10: Measure and track progress


Establish key performance indicators (KPIs) to track your progress towards your goals. Regularly review and analyze performance metrics to identify areas for improvement and refine your strategy.


Organise events like demo and promo days , this can help your team hit their targets, get more eyes on your business and boost your community


Develop a strong reputation by being an authority within the industry and in your local area. Set goals for your business to help you business progress.


Remember, this is just a starting point. We have an annual mentorship program to help you design your destiny.


By continuously reassessing and adjusting your strategy based on market dynamics and customer feedback we can help you stay ahead of your competitors in 2024.


Thank you for reading, if this could be useful to someone in your circle please share.


 If this blog has been helpful please double tap 💖& give us a little love.


Thank you ~ Diana x

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