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142. What happens on a consultation call

Updated: May 8

During our Beauty Business Bootcamp we highly recommend that attendees book a complimentary call with our team. So many times a consultation call, discovery call or complimentary 5 minute business audit are used as a ‘let’s see how we can work together call’ which to me on the receiving end has been like a sales pitch of why I need their services, I didn’t come away with an ‘a ha’ moment of what their course offered and how I could put it into practise.

Our complimentary 15 minute sessions are structured as a conversation between a beauty business owner or aspiring beauty entrepreneur and a consultant or expert in the beauty industry.

During this call, the consultant provides guidance, advice, and expertise on various aspects of running a successful beauty business. The advice and guidance is directed by the questions, concerns or aspirations of the entrepreneur.

This may include topics such as branding, marketing, sales strategies, product development, pricing structure, customer service, and operational efficiency. These topics are discussed during our Bootcamp and then during the calls we help entrepreneurs make the advice relevant to their business and action plan.

The purpose of the consultation call is to help the beauty business owner gain insights and actionable recommendations to improve their business and achieve their goals.

A discovery call typically involves discussing various topics related to the business or project at hand. Some common topics that may be covered during a discovery call include:

1. Business Goals:

Identifying and discussing the specific goals and objectives of the business or project. This can be financial, getting more eyes on your business through marketing and branding or working on a client retention scheme.

2. Current Challenges:

Understanding the existing challenges or pain points that the business is facing and seeking potential solutions.

During one of our calls with a newly qualified therapist who had set up her own business in a bespoke treatment room on the high street. There was footfall because she was located on a padestrianised square, but she was upstairs and was a new business. The benefit was the location and exclusive treatment environment, but the down side was not having a shop window to attract new clients.

We discussed marketing with signage and ensuring the business branding was in alignment and consistent both online and in her premise. We also discussed reaching out to the local press to invite them in for a treatment in exchange for publicity for her salon. We brainstormed a few events she could host to gain new clients, showcase her services and generate awareness of her location and business.

This short chat armed the entrepreneur with an action plan to work towards for gaining new clients, rewarding existing clients and a pathways to build her client base. I recommended a recent blog on client loyalty as a follow up to our strategy session because it’s much easier to serve clients already in your ecosystem rather than continually trying to attract and build relationships with new ones.

3. Target Audience:

Analyzing the target audience or customer base of the business and understanding their needs, preferences, and behaviors.

I’ve discussed knowing your avatar several times because it’s so important to know whom you’re wanting to attract and to then speak their language when building your client base. For a fully booked treatment column it takes customer care to build and maintain a strong client relationship and lasting client retention.

4. Branding and Marketing:

Discussing the business's current branding efforts and marketing strategies, and exploring areas for improvement or expansion. Having an innovation strategy in place ensures a business stays current and continues to evolve with industry trends.

5. Product or Service Offering:

Examining the products or services offered by the business, evaluating their uniqueness, value proposition, and competitive advantage. The wonderful attribute of our industry is the power of personal touch, combined with knowledge and expertise in our craft, it’s an industry that can’t be replaced by artificial intelligence.

We provide the personal care and people factor that can’t be replicated by a robot. I think it’s great that Saudi Arabia have robots filling your car up with gas, but could you imagine a robot massage? I’ve tried it many times with machines but it’s not the same as personal touch.

This is a great study by Oxford Economics that I read in this month’s Professional Beauty Magazine.

6. Operations and Processes:

Evaluating the existing operations and processes within the business, including inventory management, supply chain, customer service, etc. This subject I actually recommend spending time on monthly if not weekly. Continuing to improve processes in your business saves you time, money and ensures that it run efficiently.

7. Pricing and Profitability:

Reviewing the pricing strategy, profit margins, and cost structure to ensure the business is generating sufficient revenue. When you sign up for my Beauty Business Bootcamp we offer a complimentary Pricing for Profit guide & secret podcast to help you know your numbers.

Our next Bootcamp starts Monday 13 May 2024 11:00 live each day. It’s free to register and would be great to see your smiling face.

✍🏼 Sign up

8. Growth Opportunities:

Identifying potential avenues for growth and expansion, such as new markets, partnerships, or product/service extensions. Having a business plan in place helps with forecasting your financial future, planning new product and treatment launches. We recommend an annual roadmap and revisiting your progress quarterly and monthly.

9. Resources and Support:

Discussing the resources, team, or external support systems needed to achieve the business goals. These can also come from your stockists, with continued education and their business consultants to help you with providing the best treatments and services their brand offers.

10. Next Steps:

Outlining the action steps or recommendations to move forward and achieve the desired outcomes.

It's important to note that the specific topics covered in a discovery call may vary depending on the nature of the business or project and the specific objectives of the call.

Thank you for reading, if this was useful please 🩵 and if it could help someone in your network, please share.

Thank you ~ Diana x

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