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151. Magnificent Marketing Messaging

Last week I spent a few days in Dubai at a Global Conference and Gala focussing on women leadership. I met so many inspirational individuals during the two day event. Powerful discussion panels about health, wellbeing and business and celebrating the twelfth edition of Stylfemina Magazine. The Conference and Gala was an event filled with accomplished women from around world that are inspiring and empowering others.


Having achieved a new global milestone, the UAE have ranked 7th worldwide and 1st regionally in the 2024 Gender Inequality Index of the United Nations Development Program. I commend the UAE for championing the empowerment of women and promoting gender equality.


During one of the breaks I had a business strategy session with a CEO and founder of a beauty retail company. We discussed and designed a bespoke action plan to market her products. The six pillars we discussed to create her business marketing strategy are listed below. We offer a complimentary success strategy session to boost your business.

Six reasons a marvellous marketing strategy a is important for a successful business:


💫 Increasing brand awareness:


Effective marketing helps to make potential customers aware of your business and what you offer. This can help your brand stand out in a crowded marketplace.


📖 Blog 88. Why is marketing and branding important in business https://www.dianarichardson.uk/post/why-is-marketing-and-branding-important-in-business


💫 Attracting customers:


Marketing strategies help attract new customers and retain existing ones. By reaching out to your target audience with targeted messaging, you can generate leads and sales.


💫 Building credibility and trust:


Consistent and high-quality marketing efforts can help build your business's credibility and establish trust with your audience. This is particularly important for small businesses looking to compete with larger competitors.


Think of companies that have strong brand awareness and how often you see them advertised? I think of the new Apple phone, when the latest model is being launched, the phones are on every bus, billboard & building.


📖 Blog 98. Boost your Business Series - Six Social Media Strategies https://www.dianarichardson.uk/post/boost-your-business-series-six-social-media-strategies


💫 Driving revenue:


Ultimately, the goal of marketing is to drive revenue growth for your business. By effectively promoting your products or services, you can increase sales and profitability.


🎙️Glowgetter Beauty Entrepreneurs 101 Epidode 48 - 5 Underrated strategies to boost your business profits


💫 Staying competitive:


Marketing allows you to stay competitive in your industry by keeping you top of mind with consumers and ahead of your competitors.


💫 Gathering valuable insights:


Through marketing efforts such as market research and customer feedback, you can gather valuable insights into your target audience's needs and preferences, which can inform product development and future marketing strategies.


Overall, marketing plays a crucial role in the success of a business by helping to increase visibility, attract customers, build credibility, and drive revenue growth.


If you’d like to book a success strategy session with our Globally recognised Best Business Mentor… click here


Thank you for reading, if this was useful please 🩷 and if it could help someone in your network, please share.


Thank you ~ Diana x

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