66. 📈Seven proven strategies to scale your business 📈

Oct 14, 2024

Scheduling time to design a Success Strategy is important for your business to give the team direction and focus. Enabling a team effort to work collectively towards the company culture and goals.

A strategy also enhances your company’s competitive edge promoting differentiation between you and your competitors. This establishes your position in the market and helps to scale your statistics.

Some of the best business practices in the beauty industry include:

💫  Quality Products and Services:

Providing high-quality products and services is essential for customer satisfaction and loyalty.  Winning awards and industry recognition can help your business stand out amongst the competition. 

💫 Customer Service:

Excellent customer service is key to building customer relationships and ensuring repeat business.

For a few ideas, check out Blog 153 ~ Create a collection of 5-star reviews

https://www.dianarichardson.uk/post/153-create-a-collection-of-5-star-reviews

💫 Marketing and Branding:

Effective marketing strategies and a strong brand identity can help attract new customers and differentiate your business from competitors.

🎙️Glowgetter Beauty Entrepreneurs

Podcast Episode 66 - Time Management for Creating Marketing 

Podcast Episode 23 - Elevate Your Brand 

💫 Employee Training and Development:

Investing in employee training and development can lead to a skilled and knowledgeable staff that delivers exceptional service.  In our businesses we used Dermalogica skincare which offered professional training for therapists.  Other product houses also offer training in services and product knowledge.  For those in leadership roles, entrepreneurs and executives we offer the Glowgetter Beauty Entrepreneurs globally recognized continued professional development course. 

💫 Stay Updated on Trends:

Keeping up with beauty trends and innovations can help your business stay relevant and competitive in the market.  A great way to stay updated on trends is by reading the Professional Beauty Magazine, the Aesthetic Medicine Magazine and attending industry events and trade shows such as Salon International or Professional Beauty. 

💫 Cleanliness and Hygiene:

Maintaining a clean and hygienic environment is crucial for the success of a beauty business, as it ensures customer safety and satisfaction.

PHAB service stars stands for Performance in Hair and Beauty.  It is pronounced FAB.  They are a benchmark for excellence in client care, customer service, performance and treatment standards within the beauty, hair, nails, barbering, wellbeing and spa industries. 

The application process is thorough and they are only awarded to applicants who qualify based on evidence of industry qualifications, advanced verification processes, performance and service results.

“These awards represent a fair and independent ranking and recognition of successful practitioners in the personal care industry.”PHAB Service Stars are described and compared to the Michelin Stars equivalent in the Beauty Industry. They are used as a guide for British and Irish consumers to identify the BEST salon and spa professionals around the countries. 

Glowgetter Beauty Entrepreneurs Podcast Episode 65 with Nergish Wadia-Austin shares Nergish’s journey in industry and the value of obtaining a PHAB Service Star. 

💫  Pricing Strategy:

Setting competitive prices that reflect the quality of your products and services is important for attracting customers while ensuring profitability.

For a more in depth look at your numbers, check out Blog 134 - Price for Profit

https://www.dianarichardson.uk/post/price-for-profit 

We also have a Profit Guide & Secret Podcast to share with you. Comment ‘profit’ on any Instagram post and we’ll send the resources to you!  

Overall, focusing on providing excellent products and services, exceptional customer experiences, and staying up-to-date with industry trends are essential business practices in the beauty industry.

Thank you for reading, if this was useful please 🩷 and if it could help someone in your network, please share.

Thank you ~ Diana x