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81. 7 Ways to Attract and Retain New Clients

Updated: Mar 21

Helping you grow your business is high on our agenda, so for our latest blog post we've compiled a list of seven ways to attract new clients to your beauty salon. It's a lot easier to look after the clients that are already in your ecosystem but there is always a natural ebb and flow that occurs throughout the year.

It's not just about attracting new clients to into your treatment room, it's important to nurture those relationships to maintain a loyal client base and high retention rates. We've compiled a list of seven ways we've maintained our client loyalty over the years and hopefully some of these ideas will be useful to you.

Orchids Retreat Beauty and Wellbeing Clinic Summer Event | Photographer ~ Carrie Bugg

Attracting clients to a beauty business involves a combination of marketing strategies, exceptional service, and creating a strong online and offline presence. Here are seven effective strategies to help you attract and retain clients in your beauty business:

1. Create an Online Presence:

  • Build a professional website that showcases your services, pricing, and contact information.

  • Optimise your website and online content for local search engines to increase your visibility in search results. This helps potential clients find you when searching for beauty services in your area.

  • Use social media platforms like Instagram, Facebook, and Pinterest to post high-quality images of your work, engage with potential clients, and build a following.

  • Use high-quality images and videos to showcase your work, salon ambiance, and staff.

2. Automate Your Booking System and Utilise Email Marketing:

  • Implement an easy-to-use online booking system that allows clients to schedule appointments conveniently. Many clients prefer the flexibility of booking online 24 hours a day.

  • Collect email addresses from your clients and website visitors. Send regular newsletters with updates, beauty tips, and special offers to keep them engaged and informed.

3. Introductory Promotions, Loyalty Programs and Seasonal Offers:

  • Create loyalty programs and offer special promotions to incentivise repeat business and attract new clients. Treatment courses or bundled services, referral rewards, or gift with purchase can be effective.

  • Attract new clients by offering special introductory promotions, such as discounts on the first visit or bundled service packages. A popular one with our clientele is a new treatment launch with an introductory offer of a course of six facials and get the seventh complimentary.

  • Advertise these promotions on your website, social media, and in local advertising to reach a wider audience.

  • Create a loyalty program that rewards clients for their repeat business. Offer discounts or additional services, and exclusive perks for regular clients, like VIP access to product launches.

  • Encourage referrals by providing incentives to clients who refer friends and family to your salon a great way to promote this is with a seasonal event.

4. Provide a Quality Service Exceptional Customer Care:

  • Provide excellent service and prioritize customer satisfaction. Happy clients are more likely to return and refer others to your business.

  • Focus on delivering top-notch customer service to every client who walks through your doors, out motto is that each treatment is as good as our last.

  • Train your staff to be friendly, attentive, and knowledgeable about the latest beauty trends and products.

  • Personalize the experience by remembering your clients' preferences and offering recommendations tailored to their needs. We often hand select our clients when there are new product or treatment launches that we know would benefit their skin and invite them in for a trial or post a little note and sample through their door.

6. Leverage Social Media Marketing:

  • Utilise social media platforms like Instagram, Facebook, and Pinterest to post visually appealing content that showcases what your beauty salon does best.

  • Share before-and-after photos, beauty tips, and behind-the-scenes glimpses of your salon.

  • Engage with your audience by responding to comments and messages promptly.

  • Post regularly and use high quality photos.

7. Community Engagement ~ Networking and Collaborations:

  • Build relationships with other local businesses, such as bridal shops, fashion boutiques, or event planners. Collaborate on promotions or events to cross-promote each other.

  • Participate in local community events, fairs, markets or expos to showcase your services and interact with potential clients face-to-face.

  • Offer free workshops or demonstrations to educate the community about beauty and skincare. We have reached out to the Girl Scouts, and helped out with charity events to promote our services and support our local community.

Remember that consistency is key in building a successful beauty business. Continuously monitor client feedback, online reviews and adjust your strategies based on the results you see. Providing exceptional service and maintaining a positive reputation are essential for long-term success in the beauty industry.

Happy clients are more likely to become loyal, long-term customers and refer others to your salon. Remember that building a strong reputation and maintaining a high level of professionalism are crucial for attracting and retaining new clients in the competitive beauty industry.

Thank you for reading, if this was useful please double tap and if this would benefit someone in your network, please share.

Thank you, Diana x


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