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100. Boost Your Business Series - Scale Your Success

Updated: Mar 21

It's time to start writing out your goals for 2024.


💫 Do you want to be an award winning business?

💫 Do you want to be a category of one?

💫 Do you want to have better time management and more freedom?

💫 Do you want to start a new chapter?


Starting a new chapter is an exciting time filled with possibilities, ideas and inspiration. Setting up a beauty business can be an exciting venture. There are many things to consider and it won't always be a smooth road, but you will get through it and the journey is worth it!


Here are some steps to help you get started:


1. Research and Planning:


Begin by researching the beauty industry, market demand, trends, and potential competition. Are you going to niche and focus on one treatment or offer a variety?


Identify your target market and understand their needs and preferences. What type of clients do you want to attract?


🎙️ Glowgetter Beauty Entrepreneur 101 Podcast ~ Episode 19 Avatars


Develop a detailed business plan that outlines your goals, target audience, pricing, marketing strategies, and financial projections. How can you build your team, grow your client base, produce profit and build your brand?


2. Determine Your Specialty:


Decide on the specific niche or specialization within the beauty industry that you want to focus on. This can be hair, skincare, cosmetics, nails, spa services, or a combination of multiple services.


Choosing a niche will help you cater to a specific audience and differentiate yourself from competitors. If you want to offer services that aren't within your skill set, look for collaborations with other complimentary therapists and professionals.


3. Licensing and Legal Requirements:


Check with your local government or regulatory bodies to determine the licensing and permits required to operate a beauty business. Who are your local council, make sure you register with them and let them know where your business is operating from.


This may include obtaining a cosmetology or esthetician license, music license, business license, and liability insurance. Make sure you're insured, your team are insured and any collaboration associates have their own insurance.


Utilities and other services to consider are phone, broadband, waste management, electricity.


I'd also highly recommend an automated booking system to enable clients to book 24/7, this also provides an automated reminder to prevent no shows and remind to change or cancel their appointments with notice.


4. Location and Set-Up:


Choose a suitable location for your beauty business. Consider factors such as accessibility, foot traffic, competition, and affordability. If you're signing a lease, here are a few things I've learned over the years.



Depending on your services, you may need to invest in salon equipment, furniture, products, and decor.


Create a pleasant and inviting atmosphere that aligns with your brand. Think about your colour schemes and the image you'd like to portray.


🎙️ Glowgetter Beauty Entrepreneur 101 Podcast Episode 11 Branding - create your story



5. Build a Team:


Determine the staffing requirements for your business. There are different business models you can explore with building a team - employed, self employed and collaborations with skill sets you don't obtain.


I have hired experienced professionals, offered apprenticeships, trained up inexperienced therapists, each business model has pros and cons so it depends what suits this chapter for you.


Utilise trained professionals with relevant certifications and experience in your chosen services. Ensure they share your vision and commitment to providing exceptional customer service.



6. Marketing and Promotion:


Develop a comprehensive marketing strategy to attract clients. This could include creating a professional website, utilizing social media platforms, offering promotional discounts, collaborating with influencers or complementary businesses, and participating in local events or trade shows.


Develop a strong brand identity and consistently communicate your unique selling proposition. What are you good at? Why should clients visit your business? When are your events and product launches? Who do you help and how do you help them?



7. Client Retention and Growth:


Focus on building strong relationships with your clients. Provide exceptional service, offer loyalty programs, and regularly engage with customers through newsletters or personalized follow-ups. Encourage referrals and positive online reviews to attract new clients.



🦋 We can help you! 🦋


Diana has started, scaled and sold several businesses in her career. She's been recognised for Best New Business, Business Woman of the Year, Women to Watch, Forbes cover story, as well as being recognised for her skills as an experienced Beauty Therapist to name a few of her accomplishments.


We highlight some of Diana's achievements to demonstrate she has experience, credibility and the support of her industry both nationally and internationally to share her lessons with you.



Signature D Business Mentor

Empowering beauty salon owners to run & grow their beauty business confidently.


Monthly MasterMinds - 3 hour online webinar


Masterclass - online power hour

Free Profit Lab guide & Secret Podcast when you register


Mentorship Program -annual online weekly https://www.dianarichardson.uk/plans-pricing


🎙️Podcast ~ Glowgetter Beauty Entrepreneur 101 https://feeds.captivate.fm/glowgetter-entrepreneur/


Remember that starting a business requires careful planning, hard work, and dedication. Continuous learning, development and adaptation to industry trends and customer preferences to stay competitive.


Thank you for reading, if this was useful please 🩵 and if it could help someone in your network, please share.


Thank you ~ Diana x



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