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112. Leadership Series - Guide to Social Media

Updated: Mar 21


I love social media, especially Instagram. I enjoy making all the little boxes form a pattern, creating themed day content and connecting with a wider audience.



Social media is like having a giant shop front window... can you imagine your business being on Oxford Street for the world to see what you have to offer... that's what social media has enabled, more eyes on your business no matter how big or small you are!


Social media can help establish you as a leader in your industry in the following ways:


📲 Thought leadership:


By consistently sharing valuable and insightful content on your social media platforms, you can position yourself as an authority in your industry. This can be in the form of blog posts, articles, whitepapers, or videos that demonstrate your expertise and provide valuable information to your audience.


📲 Building a strong personal brand:


Social media platforms allow you to showcase your unique perspective, personality, and expertise. By curating a strong personal brand and consistently sharing relevant content, you can build a reputation as a knowledgeable and trustworthy leader in your industry.


📲 Engaging with your audience:


Social media provides an opportunity to interact and engage with your audience directly. Respond to comments, answer questions, and participate in discussions. By being visible and accessible, you can develop a loyal following and establish yourself as a go-to resource in your industry.


📲 Networking and collaboration:


Social media allows you to connect with other professionals, influencers, and thought leaders in your industry. Building relationships and collaborating with others can help you expand your reach, gain exposure, and further establish your leadership position.


📲 Sharing success stories and testimonials:


Social media is a powerful platform for sharing success stories, case studies, and testimonials from satisfied customers or clients. This social proof can greatly enhance your credibility and position you as a leader in your industry.


🎙️Glowgetter Beauty Entrepreneur 101 ~ Episode 17 - The 5 C's of content creation


A few things I've learned over the years...


🦋 Use the same handle as your business name ~ for example @orchidsretreat


🦋 Keep personal separate for business~ your business followers are not your friends, they don't need to know what you're doing on your days off


🦋Use a mini pic and your logo ~ so your business is easy to recognised when clients are searching for you


🦋 Share your tag line and mini summary of what you offer in you bio ~ what's your USP unique selling point . For example skin expert, nail specialist, intimate waxing, etc


🦋 Create a theme ~ use the Pantone colours so that your brand colours are used through your marketing #00000 is the Pantone for black and #FFFFFF is white, the colours in your logo will have a # and six digits.


🎙️Glowgetter Beauty Entrepreneur 101 ~ Episode 11: Branding - create your story


🦋 Post regularly ~ it doesn't have to be daily, it just needs to be consistent. Every Monday 9:00 for example, clients know that you'll be sharing new content.


This is one of our recent shares, the colour Pantone is on brand, it shares what's happening in our business and boosts our credibility in industry.



Using social media for business can be an effective way to reach and connect with your target audience. Here is a guide to help you navigate social media for business:


💫 Set clear goals:


Define your objectives for using social media. Is it to increase brand visibility, drive traffic to your website, generate leads, or engage with customers? Having clear goals will guide your social media strategy.


💫 Identify your target audience:


Understand who your ideal customers are and which social media platforms they are most active on. This will help you focus your efforts and tailor your content to suit their preferences.


What treatments, products or services does your business offer. How can you share this with your followers?


💫 Choose the right platforms:


Based on your target audience, select the social media platforms that align with your business goals. Consider popular platforms like Facebook, Instagram, Twitter, LinkedIn, or YouTube. Try to get the same handle for each platform @orchidsretreat is one of our businesses that can be found on each platform.


💫 Create a content strategy:


Develop a content strategy that aligns with your brand identity and resonates with your target audience. Plan a mix of engaging posts, relevant articles, images, videos, and promotional content. Maintain a consistent posting schedule.


We can help you with this, book a VIP day and we'll create a whole roadmap for your business


💫 Engage with your audience:


Social media is a two-way conversation. Encourage interaction by responding to comments, messages, and mentions promptly. Engage with your audience by running contests, asking questions, or seeking feedback to foster a sense of community.


💫 Utilize visual content:


Visuals are essential on social media. Use high-quality images, videos, infographics, and eye-catching graphics to make your posts visually appealing and stand out in the newsfeed.


If you work with a skincare or other professional brand, they might have images, videos and other graphics you can use in your content.


💫 Leverage hashtags and trends:


Research popular hashtags related to your industry or content themes. Incorporate relevant hashtags into your posts to improve discoverability. Stay updated on industry trends and leverage them in your content strategy to show your expertise.


You can also create your own hashtags for your business #dianarichardson #orchidsretreat #glowgetterbeautyentrepreneur Hashtags group your content together, so when someone types in the hashtag you'll get more eyes on your business.


💫 Monitor and analyze your efforts:


Regularly monitor your social media performance using analytics tools provided by the platforms. By checking engagement this shows you what types of posts and content your audience enjoy.


Remember, consistency, authenticity, and providing value to your audience are key to leveraging social media to establish yourself as a leader in your industry.


Thank you for reading, if this was useful please 💖 and share if it could help someone.

Thank you ~ Diana x

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