Diana has always been passionate about the beauty industry and enjoys sharing her knowledge and expertise with others.  She has over twenty years experience working in the Beauty Industry.

Two decades ago, her career began whilst studying Communications at UNLV and working in a Las Vegas Spa.  After moving to the UK in 2003 she set up a home based salon, continued to  build up her clientele and opened her own British Beauty Salon in 2008. In 2009 she wanted to inspire others to join the industry and became a qualified teacher from Greenwich University, teaching, assessing and mentoring hundreds of students.

In 2017 she had a residency at The Soho Hotel offering premium treatments to celebrity clientele and hosted seasonal skincare events for beauty bloggers, magazine editors and other professionals. 

She has started, scaled and sold two high street salons, won over 35 business and industry awards along with two PHAB Service Stars.  She has been featured in over 20 magazine articles including Forbes, Yahoo News, Entrepreneurs Herald and the New York Journal. 

With a true commitment to advancing her experience and continually growing her skillset, she remains at the top of the industry with numerous personal and business accolades to support this and is here to share her lessons with you! 

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Signature D is a bespoke service designed to help others in the Beauty Industry develop and grow their businesses. Our customised mentorship programs are designed to give you twelve steps to seasonal success. We offer masterclasses, VIP days and coaching courses to empower Beauty Salon Owners to run and grow their beauty business confidently.  

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Our mascot is the dragonfly because they symbolise our ability to overcome times of hardship. They remind us to reconnect with our own strength, courage and happiness. It represents change, transformation, adaptability, and self-realization in a light and positive manner.

#designyourdestiny