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15. Boost Your Business Series ~ Reboot for the New Year
Dec 25, 2023 🥂🎄 Happy Holidays 🎄 🥂 It's been a busy time leading up to the festivities and as we get a little time to decompress it's a great time to gain clarity in what's next... ✨ GLOWGETTER ✨ 💫 New Year 💫 New You 💫 New Goals 💫 The biggest gift you can give yourself is to live the life you desire. To live our best lives we must believe in ourselves and set goals to work towards our dreams. 🦋 Design your DESTINY 🦋 Set your goals, create your roadmap, t
Dr Diana Richardson
Nov 28, 20252 min read
14. Boost Your Business Series ~ Financial Planning
Dec 18, 2023 Financial planning is the process of assessing your current financial situation, setting goals, and developing a comprehensive plan to achieve those goals. It involves analyzing factors such as income, expenses, savings, investments, and debts to create a roadmap for your financial future. A financial plan typically includes eight key components: 💸 Goal setting: Identifying short-term and long-term financial goals, such as saving for retirement, purchasing a
Dr Diana Richardson
Nov 28, 20255 min read
13. Boost Your Business Series - Scale Your Success
Dec 11, 2023 It's time to start writing out your goals for the new year. 💫 Do you want to be an award winning business? 💫 Do you want to be a category of one? 💫 Do you want to have better time management and more freedom? 💫 Do you want to start a new chapter? Starting a new chapter is an exciting time filled with possibilities, ideas and inspiration. Setting up a beauty business can be an exciting venture. There are many things to consider and it won't always be a sm
Dr Diana Richardson
Nov 28, 20254 min read
12. Boost your Business Series - Six Social Media Strategies
Dec 04, 2023 Social Media is continually changing and new platforms are being created. It reaches a variety of ages and demographics and it helps our businesses reach followers around the globe. It's your business Virtual Store Front , so lead with content and always be genuine and factual. Social Media has become a life skill. Statistics show that 40% of stores have a 'we chat' function on their websites. Gives them a 200% increase in revenue for having an online presence. S
Dr Diana Richardson
Nov 28, 20254 min read
11. Boost your Business Series ~ 10 insider secrets to give your salon the competitive edge in 2024
Nov 27, 2023 As we enter into the festive frenzy and start looking ahead at the upcoming year, it's time to think about positioning your business in a category of one. I've just finished the launch of my first mastermind, and it was an action packed 3 hours live helping our community to develop strategies to start 2024 strong. If you were not able to attend live; that's ok, check it out on our TV channel. Each month we will be hosting different business themed masterminds
Dr Diana Richardson
Nov 28, 20255 min read
10. Boost your Business Series ~ The seven C’s of content creation
Nov 20, 2023 Generate brand awareness, further develop your personal brand and get eyes on your business brand with the seven C's of content creation. We time block our content creation to allow a block of two to three hours in the calendar on a regular basis to allow time to focus on these key features. Remember who your audience is and to write social posts for your avatar. Do you know who your avatar is? Who do you want to attract and target to receive your message?
Dr Diana Richardson
Nov 28, 20254 min read
09. How to do a 5-minute salon audit
Nov 13, 2023 Quarter four is a great time to do a business audit, we would recommend doing a quarterly audit as well as an annual AUDIT to stay abreast of your business productivity. ✔️ A nnual Salon Finances ✔️ U psellling in Retail ✔️ D esign Treatment Room Environment ✔️ I ndividual Team Performance ✔️ T ime for next years Calendar of events Look at your team & have them rate their own performance for this year - write goals for next year, assess what's gone well and
Dr Diana Richardson
Nov 28, 20256 min read
08. Ten ways to ensure profitability in your business
Nov 06, 2023 One of the most common discussions I have with new business owners is about pricing for profit. The importance of not only paying your team well but also paying yourself what you're worth. Ensuring that your pricing structure provides the profit required to pay the bills, reinvest in your business and pay your staff including yourself. If you're scaling your business for sale, you need to pay yourself for all the hats you wear otherwise when you go to sell, i
Dr Diana Richardson
Nov 28, 20256 min read
07. Why is marketing and branding important in business?
Oct 30, 2023 We are so lucky to have social media at our finger tips. I remember years ago we had to look businesses up in the yellow pages and the companies who had large marketing funds would take out a quarter, half or full page ad. Fast forward to our present day and we have a variety of social media platforms, Google is at our fingers tips for anything we want or need and it's much easier to reach out to our clients and potential new customers with emails and texts rat
Dr Diana Richardson
Nov 28, 20253 min read
06. Who is your client avatar?
Oct 23, 2023 Have you heard of the term avatar? I hadn't until the movie came out and my boys wanted to watch it. I actually had to Google the meaning of avatar. Since the hit movies one and two the term has become a common way to describe your ideal client. It really niches down what you're looking for in the type of customer you'd like to work with. It also helps you identify your client's key needs that you can help find solutions for. A client avatar is a detailed de
Dr Diana Richardson
Nov 28, 20253 min read
05. 📝 5 lessons I learned when negotiating a lease 📝
Oct 16, 2023 My first commercial premise was the top floor of a two story hair salon, so I was renting from my landlady, and there wasn’t any negotiation needed. When I scaled my second salon, I had to negotiate a 15 year lease for a six treatment room salon. I was so grateful to my Aunt’s guidance and professional network because they saved me lots of money and saved me from lots of issues when I sold the business a few years later. When negotiating a business premise lea
Dr Diana Richardson
Nov 28, 20254 min read
04. 🚀 5 ways to boost your revenue 🚀
Oct 09, 2023 Today is the last day of my Profit Lab Masterclass and we've just entered the last quarter of the year. I look at business like a sport, we have to train to develop our skillset and work on it daily. As Beauty Therapists we are masters of our craft and continue to grow and develop. Do we all do the same in our businesses? “Never rely on one source of income” - Warren Buffet As some of you may know I used to run marathons, and I bring this up because the eve
Dr Diana Richardson
Nov 28, 20253 min read
03. 💫 7 Ways to Attract and Retain New Clients 💫
Sep 25, 2023 Helping you grow your business is high on our agenda, so for our latest blog post we've compiled a list of seven ways to attract new clients to your beauty salon. It's a lot easier to look after the clients that are already in your ecosystem but there is always a natural ebb and flow that occurs throughout the year. It's not just about attracting new clients to into your treatment room, it's important to nurture those relationships to maintain a loyal client b
Dr Diana Richardson
Nov 28, 20254 min read
02. 💫 15 Tips For Developing Your Dream Team 💫
Sep 18, 2023 Last week a question came through from a business owner asking for tips on hiring a great receptionist. I’ve learnt my lesson over the years with bad or unsuccessful hires but I’ve also been blessed with some amazing team members! There's a saying to hire slowly and fire fast, but I also believe that with the right preparation and procedures that new team members need a month or two to settle in and prove themselves. I'm not claiming to be an expert at developin
Dr Diana Richardson
Nov 28, 20255 min read
01. 💫 Leading by example 💫
Sep 08, 2023 How can you build trust with your team and be the best leader within your salon? My journey with leadership started when I was 15 years old and was elected Cheer Captain in High School. Over the past twenty five years I have been in many leadership positions, one thing I continue to do is further my education. Leadership evolves and it's important to learn current trends and communication methods, I do this by reading books, listening to podcasts, and attendi
Dr Diana Richardson
Nov 26, 20254 min read
121. Reasons why having a mentor boosts your business
Mentorship is important to elevate you personally and professionally. As business athletes you need a professional network just like athletes a team to help support their performance and skill development. This is done through coaching, mentorship, consultants and advisors so they can perform at their best level and continue to improve their skills and performance. Forbes and various studies report that 97% of Fortune 500 companies have mentoring programs, while 76% of prof
Dr Diana Richardson
Nov 10, 20253 min read
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